Exploring diverse aspects of personal hygiene and its importance

Exploring diverse aspects of personal hygiene and its importance

 

Personal hygiene plays a very important role in keeping your body free from a number of diseases and efficiently combating various harmful bacteria. However, the importance of good hygiene extends further and also helps us in enjoying a good social reputation. The society respects people with good hygiene habits. Irrespective of your qualifications or achievements the lack of personal hygiene can limit your social interactions thus costing you a number of opportunities while at the same time affecting your confidence in a negative manner. Let us know about diverse aspects associated with personal hygiene, its importance and the related products that help keep your body clean.

Why is personal hygiene important?

Good personal hygiene is very important for living a rewarding life. It promotes healthy living and keeps you free from a number of infectious diseases and health risks. It also helps you achieve a respectable position in society. In fact, among various other things that offer human beings a distinguished position when compared to other creatures, one of the major factor is hygiene. Here are the various factors that highlight the need and benefits of personal hygiene for humankind:

PERSONAL HYGIENE
Source: Medium
  • If we closely study the different phases of history we would observe that personal hygiene has a strong connection with our evolution. With each phase of evolution, we added a new, more improved way of keeping ourselves hygienic. It clearly tells about the importance of personal hygiene.
  • For instance, once upon a time around 150-200 years ago, the major way of keeping the body hygienic was limited to applying oil and water as there were no soaps or they were too primitive to be practically usable. Likewise, the people used a specific type of coarse cloth for rubbing their teeth in order to clean them. However, today such ways of keeping the tooth or body clean sounds outright unacceptable as we have already evolved and can use brush/soap for the purpose of cleaning.
  • So, if we are not keeping ourselves hygienic as per the latest acceptable rules then we kind of refuse to evolve with the time.
  • Last but not the least the personal hygiene also has a great impact on the well being of the people who come into our contact. Lack of personal hygiene engender various infectious disease and by coming into contact with other people we can unintentionally become a medium to spread those diseases.
  • Likewise keeping different parts of our body clean and properly washed can help us remain odor free and this saves us from the social embarrassment. After all, no one likes that when they are talking with the people the listener starts maintaining a sufficient distance from them because of bad odors.

What is personal hygiene?

The personal hygiene entails a number of different healthy habits to keep different parts of the body clean using the standard hygiene routine. Here are the key principles of good personal hygiene:

What is personal hygiene
Source: DELTIGO
  • Hands: The hands are used throughout the day or various tasks right from typing the keyboards till using toilets and greeting someone by shaking the hands. Hence it would not be an exaggeration to say that the hands are the biggest mediums of transporting the germs from one place to another. Hence the most basic art of cleanliness includes cleaning our hands.
  • Various germs and micro-organisms stick to our hand whenever we touch a surface and these invisible tiny organisms are the major carrier of a number of diseases.
  • If we don’t maintain strict hand hygiene then there are high chances that we may end up consuming those germs or transferring them to our eyes, ears nose or other sensitive parts of the body during the acts of itching, rubbing the skin and/or eating the food. So washing hands is one of the most important basic personal hygiene habits.
  • Oral care: Oral health care is another important habit to include in our daily routine in order to live a good hygiene life. Our mouth can be a house to various harmful germs, cavities, and plaques if we do not clean it on a regular basis. Besides, by the way of eating the food, we can swallow these harmful elements and that is all the more harmful.
  • Talking in terms of social acceptability, the people generally don’t like to talk much with those who have bad breath. It is certainly not something that you like that you should be treated as an avoidable entity by others because your breath is odorous. So, it is also important to brush your teeth in the morning and immediately after having your meals.
  • Apart from brushing your teeth flossing them is equally important
  • Apart from the morning schedule of brushing the teeth, you should also brush them immediately after the 3 meals of e day (breakfast, lunch, and dinner)
  • It is equally important to clean your tongue on a daily basis using good tongue cleaning products
  • Bathing: Bathing on a regular basis is another major hygiene habit that you should incorporate in your regular life. Taking a good shower with warm water and soap can make you feel refreshing and rejuvenates you quite instantly. It is a complete hygiene solution for the entire body right from hair till toes.
  • It not only kills the odor creating germs and bacteria but also saves us from a number of skin infections like Athletes foot etc.
  • Apart from the body, the bath should also consist of cleaning your hair a using a good quality of shampoo and conditioner at least twice in a week.
  • The entire day our body comes in a contact with a number of germs, whether you are lying down on a mattress or visit public paces, there are many chances that different types of germs may settle on your body’s skin and can enter your body one way or the other. By taking the regular bath you can easily eliminate those germs and remain disease-free
  • Washing clothes: Clothes can be called our second skin as they not only come into contact with a number of germs but are also quick to trap them in their fabrics.
  • That is why it is equally important to wash your clothes on a daily basis and use good quality washing powder to disinfect them and keep them free from various harmful and unwanted bacteria.

Conclusion

The cleanliness and personal hygiene are one of the most important things to be considered if we want to live a healthy life, wish to be accepted socially and enjoy a good reputation in the society. However in order to enjoy the healthy life we need to maintain a regular practice of cleaning the different parts of our body that ensure the maximum hygiene and keeps our body clean. The blog focuses on various aspects of personal hygiene and also offers relevant practical tips and personal hygiene products to keep different parts of your body clean.

How can effective communication craft your career life?

How can effective communication craft your career life?

One of the major features differentiating human beings from other creatures is their ability to speak. However, it is not only the evolutionary characteristic but also holds an important role in forwarding the life of an individual in a definite manner. Whether you are working in a company, heading an MNC or running a social NGO, the communication skills determine the impact of your personality and position. It also helps you achieve the best position in terms of professional posts and social recognition. So it is important to design your communication in a definite manner. Let us know some of the benefits associated with effective Communication.

What is effective communication?

Effective Communication
Source: justinhay

One of the major things to keep in mind is that communication is not only all about talking. You actually need to be a good listener in order to communicate effectively. It is because the communication is not about establishing your skills o talk effortlessly. It is the art and science of speaking what the listener actually wants to hear. In fact, listening skills play a definitive role when we talk about the importance of effective communication

You need to modulate your tone, words and presentations skills to satisfy the listener and how successfully you accomplish the same determines the success rate of your communication skills.

  • So the first thing is to listen patiently and try to arrive at the real import of the spoken words to understand what exactly she/he wants to hear.
  • On this level, you should start forming the tacit answers or statements that can be used for communicating. You can call it the foundation of your communication. Once you have the foundation of your communication ready it will not be difficult to convert your thoughts into words and presentation skills that can impact the listener.
  • So you would be more confident while communicating as you know that what you are telling is something that the listener really wants to hear.

Why do you need effective communication skills?

Effective communication skills help a great way of helping you in your entire career. In fact, the career of a person depends upon their skills but it is even more important to note that you should be able to present your skills and qualification in an authoritative manner.

There are a number of examples where the overqualified people fail to achieve the position or reputation that they really deserve while the other people with average or even lower qualification achieve the astonishing results an are able to realize their career goals faster and acquiring the high ranks. In many (if not most) of the cases, the real difference lies in the communication skills.

  • If the qualified people are not able to present their skills and achievement using effective communication skills they cannot leave the desired impact on the receiver.
  • The people with effective communication skills, on the other hand, have communication strategies. Their effective communication has the desired effects on the receiver that prove them to be an apt candidate who is fully capable of a specific job or task.

Effective communication strategies in the workplace

The good communication does not depend merely upon the words but entails your entire presentation skills that involve the body language expressions, eye contact, gestures, and even subtle mannerisms during communicant.

Very minute actions might have a negative effect on the impact of your communication. For instance, touching your nose lightly while speaking- even if done in a decent manner- implies to some level that your statements are not genuine and the smart listener is well aware of this and other similar psychological facts that can establish or question the veracity of our statements.

The effective communication strategies in the workplace not only help you to get the job but can also help you achieve or target goals and influence the management in a positive manner. It not only helps you to further your career journey and reach the good position but can also save you during the layoff periods.

There are a number of ways in which the communication strategies can help you at your workplace:

Making rapport with your colleagues: You cannot neglect the importance of making a good rapport with our colleagues in order to enjoy the best career opportunities available in your workplace. The good communication skills help you to make a quick connect with your colleagues and help you to achieve their trust. This is the base of all the relations. Good colleague connection can smoothen your daily operation and allow you to have the desired impact on the way your department operates.

Emerging as a responsible figure in the opinion of the senior management: Here, you need to develop an authoritative tone suggesting that you hold an expertise. In many cases, the success rate of building a connection with your senior management can play a definite role in landing you the tasks and roles that can help you in climbing up the stairs of success.

Partners Relations:  If you are in the sales sector then good communication are not only the strong aide but the skills to survive. In this fast-changing competitive world, gaining the trust of the stakeholders, partners and customers is an uphill task. The major issue is that all the businesses in the competitive segments are offering basically the same products with a few differences. However, you need to communicate your potential buyers the reasons and USPs that will make you the preferred choice for them here the effective communication s a mandatory requirement.

During the evolution period: One of the most crucial stages comes when you start to climb up the career ladder and reaches a position where you have more decision power. However, with more power comes more responsibility. Here you need to maintain the good amicable and rewarding relations with your colleagues, subordinates, and seniors. In most of the cases, you need to maintain the common communication thread with these 3 levels of contacts. How well you do that defines the impact and scope of your success. Here you need much better and more refined communication skills. You should know the nuances and difference of communication style where you can establish yourself as a caring leader for the subordinates, same trustable friend to your colleagues and a loyal responsible aide for your seniors.

So you should know how to modulate your tone and presentations skills while communicating with these 3 distinctly different entitles.

Best ways to develop strong effective communication strategies in the workplace

Best ways to develop strong effective communication strategies in the workplace
Source : GSM biz System

There are various ways in which you can develop strong communication strategies at your workplace.

Don’t be afraid of nervousness

Nervousness is not the ultimate unsurpassable boulder. If taken positively, it can be used as a tool to fight your weakness, just like the positive stress that forces you to show your best efforts.

Know the listeners

It is important to know about the listener to determine what they would love to hear in response to their question or what do they expect you to speak. However, you shouldn’t always speak what they exactly want to hear. Sometimes you need to build your own identity by speaking what is right or what your qualification/skills tell you. It will help the listener to know that you have your own independent identity and thoughts and it can help you earn their respect. However, you need to manipulate this as per the situation and person.

Body languages

Body languages should not be different from your words. You cannot believe a person to be a leader when he is delivering a speech with inspiring words but all the while standing in the same listless positions. So, body language is an important tool of your communication strategy that should not be neglected. Make sure that you should have a confident and relaxed body language that changes subtly with your words without any dramatic active or passive message.

Use normal words

You don’t use heavy words while speaking at your home. So why should you use them while you are at your workplace it will only make you sound unnatural. The strategy is to use the words that sound perfectly normal and make the listener think that you are normally speaking not lecturing them. The normal words actually help you connect with your audience and create your own distinct identity

Conclusion

Effective communication plays a great role in enhancing your career and life. When you use your best communication strategies, you actually give a distinct reputation to your personality tour workplace. It builds your authority and can win you the better position within a reasonable period of time. In this article, we have discussed the importance of effective communication strategies and the techniques for improving your communication skills.

How to choose a research topics for better research experience?

How to choose a research topics for better research experience?

Research is the best way to prove your authority in any specific domain. Whether the research topics are science or literature, the deep knowledge and a keen interest in any subject with a scholarly attitude are the prerequisites for any research work. However, as the research process is quite long and may go through some long-winded paths (due to the exact presentation requirements, style formatting etc.) it is very important to make sure that you are really ready to work on a research project and are confident to accomplish it well. Let us know about some of the major things to keep in mind while finding the ideal research topic and how to ensure that you would be able to justify with the same:

Choosing good research topics

The first natural question that can come to your mind is how to choose a research topic. There are a plethora of interesting research topics on which one can research but you should be very careful while choosing the right topic for you. It is not the number of the available topics that should be the parameter for choosing the right and interesting research topics but the expertise you hold on the subject and the genuine interest in the same is the major prerequisite in order to start working on a research topic that will be able to offer you a distinct position.

Major factors to consider

Research Topics
Source: WriteMyPaper4Me
  • Interest: Research topics need you to invest a good number of hours and efforts and you would not be able to deliver a quality work if it becomes drudgery along the way. Hence it is very important that you should have the genuine interest in the topic of the research and have a strong opinion on the same.
  • Expertise: Another major thing to keep n mind is the expertise, there are a number of topics that may interest you but you cannot be equally knowledgeable in all of them. The interest can help you start your research work in a better way but n order to shape it well and ensure to offer a properly structured, professional research you need to have a clear expertise in the subject. In fact, while working on the research project you should keep in sharpening your expertise in order to give your research a sharp edge. Finally, you would need to prepare a list of research topics in which you hold a distinct expertise and keen interest.

Presentation style

Just like the researcher the audience also needs to put in a good amount of time and attention to go through the research work. Sometimes, the use of technical language or professional explanations might also need them to look through several other references. Clearly, if your presentation style is not engaging you run a risk of boring your audience before they even reach the midway. It can take the edge out of the research topics and turn even the deep work on best research topics into a failed attempt. It not only affects the marking but also puts a question mark one intense effort you have invested in preparing the research

  • Thoughts and opinions: While you can certainly not tinker much with the scholarly research, there is no harm in presenting your own thoughts and opinions on the facts that you have presented. It is a human nature to know about others opinions on various facts
  • Define your personality: The ideal research should define your individual personality so that the audience can connect with you and take your matter seriously. Allow the audience to make an opinion about your personality, principles, and school of thought so that it can establish a relationship with your persona.
  • Right balance of different elements: Writing a research is not an easy task and you are most possibly prone to make the mistakes by unbalancing the different ingredients. While facts and figures must be there to add the authenticity to the topic, you should also be careful that each chunk of relates facts should present a well-rounded information in a specific aspect of the research complemented by your own proposal opinions and discoveries. Likewise, every bit of information should be supported by the intriguing information that adds some real value. Hence you need to balance the facts, figures, your own opinions; opinions of the authority figures of the industry, survey results and a number of other variations- just in the right balance so that they should perfectly complement one another.

Right use of Keywords

The digitization o the research works has made it really useful to use the right keywords in order to get found easily over the internet. We all know that finding a research even on the internet is not a very easy task and hence making our research properly populated with the keywords can have definite benefits for you.

Unique research topics

Another major thing to keep in mind is the unique research topics. This needs further digging. Actually, there are a number of topics that can be called unique but then you have to narrow down the topic in order to make sure that it should certainly present the unique character often research topic on which you are working.

  • For example, if your topic of research is reducing stress then “how to reduce stress?” seems way too general to attract the audience.
  • However, you can rather focus on the stress in the senior citizens due to the negligence by the society and term is “A practical perspective on increasing stress levels in senior citizens due to social negligence” then it can be the right candidate to be called unique topic.

 Become a library member

While you can find most of the research related ingredients online with a few clicks of a mouse it is still better to join a library. It costs you some time to visit the library on a regular basis but the benefits are far superior to make this effort worth every second you invest in it:

  • The library not only offer you a plethora of books that can help you write a well-informed research in the engaging presentation but with the help of an experienced librarian, you will also be able to find the right material for your topic of research.
  • Also, the research topic preparation needs you to get some fresh air and socialize a bit and library can certainly be the best place for the purpose.

Conclusion

Getting your research work published is the best way to establish your authority on a specific subject and prove your expertise. However, any quality research work needs an extensive and deep series of efforts. If you are not really expertise in the subject or hold a genuine interest then you run a risk of ruining you research work that can fail to attract the attention from the right authorities or engage the audience. So this blog tells about the major things to keep in mind before you start on any research topic and how to manage the initial phase.

What is a good journal impact factor?

What is a good journal impact factor?

What is Impact Factor?

The Impact Factor (IF) is a measure of the frequency with which the average article in a journal has been cited in a specific year. It is used to measure the importance or rank of a journal by calculating the times its articles are cited. The Impact Factor is considered the number one ranking value for scientific journals. Impact Factors are a benchmark of a journal’s reputation and reflect how frequently peer-reviewed journals are cited by other researchers in a particular year. The Impact Factor helps to evaluate a journal’s relative importance, especially when compared with others in the same field.

One journal’s impact factor on its own doesn’t mean much. Instead, it’s important to look at impact factors of multiple journals in the same subject area. This way, one can determine if the impact factor of the journal of interest is high or low compared to other journals in a subject area.

Impact factor calculation

What is a good impact factor? Calculating impact factor of a journal is simple. Just average number of times that a journal’s articles are cited over the past 2 years. That is; in any given year, the impact factor of a journal is the number of citations received in that year by articles published in that journal during the two preceding years, divided by the total number of articles published in that journal during the two preceding years.

A = number of times articles published in 2015 and 2016 were cited during 2017

B = the total number of citable items published in 2015 and 2016

A/B = 2017 impact factor

2017 IF= (Citations 2016+ Citations 2015) / (Publications 2016+ Publications 2015)

New journals, which are indexed from their first published issue, will receive an impact factor after two years of indexing; in this case, the citations to the year prior to Volume 1, and the number of articles published in the year prior to Volume 1 are known zero values. Some journals which commenced with a volume other than the first volume won’t get an impact factor until they have been indexed for 3 years.

How to find the Impact Factor of a Journal?

If you want to find impact factor of any article, you can use the above Impact Factor formula and manually calculate the IF.

What is a good Journal Impact Factor

What is a good journal impact factor?

There is no good score that shows the quality of a journal because the IF varies significantly among discipline, field, and topics. If you start analysing what is a good journal impact factor, then, you should keep this thought in mind. “It is something better than nothing”. So, having impact factor of 1 is always better than having no impact factor.  There is nothing like high impact factor. It is just a basic correlation measure on the number of publications and citations for the articles in the journal.

For instance, Nature reports an Impact factor of 41.5 for Nature Biotechnology, whereas Nature Genetics has an IF of just 29.4. There is a huge difference between both these ranks; however you need to evaluate those numbers in the appropriate context. Among all journals in the category of Genetics and Heredity (167), only one has an IF greater than Nature Genetics. Correspondingly, Nature Biotechnology’s IF is the second-highest in the category Biotechnology and Applied Microbiology (N = 162). So regardless of the great difference in IF’s, both journals are Number 2, in their respective fields.

 

Why not to believe Journal Impact factors? [CASE STUDY]

It is a common myth that researchers should publish their works in the Journal indexed by brands like Scopus or Thomson Reuters (yet not restricted to). Because these Journal Indexing organizations provide Impact factors which are treated as prestige of technical journals for the last 2 decades. But, don’t you think they are still private operators giving ranks for research works? Don’t you think they could change the ranking framework that favours them get more business and benefit? Yes, that is reason Journal’s impact factor is expelled by many scientists as useless or even destructive to the mainstream researchers.

ScienceMag, in this article has clearly explained why we should not always trust Impact factors. According to their report, we have to examine 2 different things on the metrics used for calculating Impact factor.

  1. Average number of citations are misinterpreted
  2. IF calculations are always opaque

Let’s examine the first part. In any given journal, the small fraction of papers gets most citations, whereas the vast majority of papers get very very few citations. That is 80% of the citations are received by only 20% papers, which mean all the papers published in the journal cannot be considered of same quality.  So, the average number of citations is often highly misleading. This makes the predictive measure useless, meaning that publishing a paper in a high-impact journal does not necessarily mean that it is more likely to be cited. Next is, these private companies doing Impact factor calculation can change their database ranking algorithm as per their desire. The citation data these organization curate are not open to public. 

What is a good journal impact factor

Image Source: Nature

The above sample is a data set from Nature, Science & PLOSone publications. It is evident that, up to 75% of articles in any given journal had lower citation counts than the journal’s average number. So attempting to use a journal’s IF to forecast the impact of any specific paper is close to guesswork. It indirectly states that the no single number can capture the worth of a scientist’s work. Journal’s IF isn’t the issue but it’s the way we think about scholarly progress that needs the work.

Human Factors and ergonomics: A vital element of any work environment

Human Factors and ergonomics: A vital element of any work environment

In simple words, the Ergonomics refers to finding the right fit between the human beings and the entire ecosystem of their present or regular activities including surroundings, specific activities, and products used to accomplish them. The objective of ergonomics in the workplace is to adjust this entire ‘activity ecosystem” to minimize the stress, add more comfort and allow people to work in a faster, better manner with increased accuracy.

Introduction

What does ergonomics mean? – the term ergonomic is a derivative of Ergon and Nomos- the Greek words meaning work and laws respectively! So, we can call it the disciplined science that is based on the specific parameters that play a key role in any specific activity.

  • Physical Ergonomics that optimizes the environment according to various physical characteristics and the role they play in the physical activity.
  • Cognitive ergonomics consider mental processes like motor skills, reasoning, memory etc. and how do they impact the activities in which an individual is involved.
  • Organizational ergonomics is associated with various social and technical elements that play a determining role in allowing a person to work comfortably in their environment.
  • Human engineering refers to evaluating the compatibility of tools and other important accessories that play a direct or indirect role in determining the overall working capability of a worker. The objective is to optimize these key elements in order to enhance performance quality of workers, increase accuracy and speed, and minimizing fatigue while ensuring maximum safety of the workers.

what is human factors and ergonomics?

what is human factors and ergonomics
Source: The Fabricator

Ergonomics VS Human factors

One of the major difference between human factors and ergonomics is that while the ergonomics is concerned with the physical aspects of the working environment like the design of furniture or placement of specific tools the human factor generally concentrates on the psychological factors like how the human interactions with their work environment affect their feeling or behavior. However, these slight differences are generally disputed and it is not uncommon to find many people using these two terms interchangeably.

Human factors and ergonomics in different field

With the right use of Human factors and ergonomicsany specific ecosystem can be optimized for aligning it perfectly with the capabilities and limitations of the individual in order to minimize latency, boosting productivity and maximizing RoI of investment (efforts, time etc.) while at the same time ensuring the overall well being of the individual.

The Human factors and ergonomics play an important role in different sectors like healthcare, consumer products, manufacturing, and other industries.

human factors and ergonomics in manufacturing & service industries
Source: ABB (Human factors and ergonomics in manufacturing & service industries)
  • The consumer products play an important role in optimizing the worker performance and allowing them to deliver quality performance. For example, some workers with limited movements or musculoskeletal issues would need specifically designed chairs to support their backs, facilitating arm and legs movements and writing, typing, and various other jobs. Likewise, the tables compute system, and other vital tools also need to be designed specifically to accommodate the people with, movement limitations.
  • Apart from the specific disorders the physical specifications also play an important role in the working environment of a person. Very tall or short people generally find it difficult to use the furniture meant for masses- making them fit for the people with average height. However, over a period of time, they adjust or rather limit their movements to reduce inconvenience. Collectively such limitations affect their overall capabilities and delivery performance. However, if they are provided with the furniture that perfectly fit their requirements and allows them to work conveniently.
  • The healthcare industry is another field where the Human factors and ergonomics can play an important role. There are diverse physical movements and coordination of motoring skills that work together to shape the overall performance of healthcare professionals. In fact, it is very critical to ensure that the entire work ecosystem of the healthcare professional is perfectly designed to suit the limitations end capably soft an individual. The specific tools like chairs, lighting, fixtures and other clinical tools need to be adjusted in order to allow the healthcare professional to carry their jobs conveniently and most efficiently.

Conclusion

Whether it is corporate sector or healthcare industry the Human factors and ergonomics play a definite role in determining the overall performance of an individual. So it is extremely important to make ergonomics a vital part of designing the work environment in order to boost the productivity of the workers.

GDPR rules of Europe- A silent killer of Email Marketing

GDPR rules of Europe- A silent killer of Email Marketing

The new general data protection regulation GDPR updates are going to have a deep and long-lasting impact on the email marketers and it has put them in a catch 22 situation where they cannot afford to neglect these rules and following them can restrict their capabilities and of course the overall success of the campaigns.

Neglecting the latest T and C updates could be dangerous

As per one of the latest CNBC report, many email marketers are ignoring the latest emails regarding updated privacy policies for GDPR and it could have serious implications. In fact, the recipients are not bothered about even opening such emails and it puts them at a disadvantage of continuing the old practices regarding email marketing campaigns some of which are now considered illegal.

Figures and facts

  • According to a controlled study, as many as 80-85% of the intended recipients don’t open the emails regarding GDPR updates and thus they remain in the dark.
  • The similar findings are discovered by the Mail Chimp in a different context- one of the most popular tools for email marketers. A total of 80% marketing emails remain unopened. The recipients don’t even take the trouble of opening them.

So, What is GDPR compliance?

eu general data protection regulation timeline (GDPR)
Source: Dlapiper (GDPR compliance date)

The crux of the entire issue is the new clause that prohibits the email marketers from sending emails to any new client that has never made any purchase from them in the past. Now, that’s a paradox because you can market to those clients who are new to your business in order to widen your reach, revenue, and reputation.

  • Besides, not a good number of past clients would be interested in repeating the purchase due to varying reasons that may range from quality issues to simply the question of ever-changing demands.
  • If we look at the entire situation from the perspective of a realistic situation we will find that the new update by GDPR means losing the massive possibilities of extending their reach.

Scratching the surface

Talking of the figures the penalty pegs at 4 percent of your annual revenue.

Even if you have read the new GDPR updates and want to comply with the same it means that you have to send an email to the clients asking if the really want to continue getting the emails or would they like to opt out of this unsolicited facility.

Even such emails are not being opened by the recipients that put you in the dark as an email marketer.

  • If we dive deeper into the issue we will also come to know that the disadvantages go beneath just the surface of the obvious harm.
  • You never know whether or not you can contact the potential clients again and you risk facing the GDPR charges if you do it.
  • It can make you eligible to be sued by GDPR.

A real perspective to determine the long-lasting impact

Digging down one more level will reveal that there is one more disadvantage of the new updates. In order to know about the real and multi-level impact we have to take a real-life instance:

  • Suppose you send a marketing mail to as many as 100 people with the latest offers or discounts. However, out of them, all only 7 people discovered that the schemes are beneficial for them.
  • Among them, only 5 people purchased your services but more importantly 3 out of them became your regular clients and 1 client refer you to another 10 people gaining you 3 more clients- all regulars.

Simplifying the equation you got 8 clients out of which 6 clients became you regular clients and this cycle of getting referred can steadily keep on increasing.

The updated GDPR rules not only severe the possibilities of getting directly connected with the potential clients but also finish off the opportunities to keep on growing your customer line!

 The volume of massive impact

Talking of the real impact of the updates, as many as 80% of the email audience has been lost as per reported by many email marketers. So the updated GDPR rules and regulations will affect your overall business foundation and can interfere with the fundamental capabilities as your business acumen.

 The reach of the new GDPR rules

GDPR Compliance
Source: Macouncil

These new effects have a primary impact on the EU companies and audience but a number of concerned entities have expanded such protection to other countries like America as well partially because they want to be on the safer side but more importantly because of the impracticality and costs associated with following to different set of rules.