The study reviews the role of communication
in a diverse workforce. The objectives were: to identify
communication strategies used, establish what constitutes effective communication,
establish communication challenges encountered and propose strategies aimed at enhancing
communication in a diverse workforce.
The study employed an in-depth descriptive
design. Data was collected using interview guides and semi-structured interviews.
The sample comprised 20 employees and 3 supervisors. Purposive sampling was used
to select all the necessary respondents. Data was analyzed by content analysis and
presented in descriptions and narratives. Verbatims relevant to the findings were
findings showed that a number of
communication strategies are used in diverse workforce. It also found that using
correct varying methods of communication constitutes effective communication. The
challenges included lack of technology skills for some employees; differences in
age leading to miscommunication; heavy reliance on emails which may promote misinterpretation
of information; delayed dissemination of information and bureaucratic tendencies
which frustrate staff especially the millennials who values quick feedback. The
study recommends managers to encourage training in Technology to improve employee
communication skills. Managers should encourage interactions among all staff. Management
to be open and honest with all staff to promote mutual respect. Varying of methods
of communication will make all staff to feel included and valued. The study will inform organization about
the impact of communication in a diverse workforce. More research needs to be done on how different
diversities as an emerging issue, impact organizational performance.
Keywords: Communication, diverse,
effective, generation, organization, performance
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