Healthcare Professionals Satisfaction to Multichannel Market in Tanzania: A Case Study of Webinar in Dar es salaam
Abstract:
This study aimed to understand the satisfaction of Healthcare Professionals (HCPs) with a multichannel market (webinar) in Dar es Salaam, Tanzania. The study population consisted of healthcare professionals who regularly attend webinars. A sample of 250 HCPs was selected from a simple random sampling and were involved in a survey from which data were collected through questionnaires. The majority of the HCPs were male 78% and female 22%. Among the HCPs, 87.2% were doctors, 9.6% pharmacists, and 3.2% nurses. Data validity and reliability were tested, and data analysis was done using SPSS. The study findings revealed that 63.2% of the HCPs were not satisfied with the audio, 88% were satisfied with the knowledge obtained through the webinar, and 80% were satisfied with the communication style of the presenter through the webinar. Regression analysis results showed a significant relationship between satisfaction with sound quality (p = 0.02) and knowledge (p = 0.05), while there was no significant relationship with communication style, with a p-value > 0.05.ANOVA showed a significant difference in mean among the groups with a p-value <0.01. The study recommends conduction of dry run to ensure that the webinar is tested before the actual webinar to avoid audio problems. The use of a recorded webinar allows the avoidance of audio problems and ensures a good internet connection to avoid buffering and facilitate good sound quality. This study has implications for all stakeholders involved in webinars. The theoretical and practical implications provide benefits of the study to the government, business organizations, and NGO.References:
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