sought to investigate whether customer training in new product release will have
an effect on customer loyalty. In this paper, we identify a wide-spread problem
that confronts most bank customers through interviews and interactions with regards
to using newly released products of the banks in Ghana. We sampled sixteen banks
out of the thirty banks in Ghana using simple stratification and used simple random
sampling to select 278 customers from the selected banks. Also, we interviewed 45
bank managers out of a target population of ninety (90). The models used were Pearson
correlation coefficient to determine the strength of relationship between variables
and linear regression to predict the effect of training customers in new product
release on customer loyalty. The results show that customer training in new product
enhances product usage, improves customer satisfaction, and impact positively on
customer loyalty. We also suggest a training model and product satisfaction model
to maximize the patronage of the new product.
Keywords: New product release, training, effect, customers,
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