Leveraging on Supply Chain and Supplier Development, towards Business Performance and Competitive Advantage in a Global Organization: The Case of Fan Milk Ghana
study examined how multinational companies, operating in developing countries, can
leverage on supply chain and supplier development to improve upon their business
performance as well as gain competitive advantage at the global market place. The
search light was on the operations of Fan milk Ghana, a subsidiary of Swiss delicacy
multinational company, operating in the African sub-region. Among the specific objectives
of the study, are to examine the factors that enhance supply chain and supply development
management in addition to identify strategies for enhancing performance and gaining
competitive advantage in the global business place. In conducting the study purposive
sampling technique was employed in selecting key officials of the marketing, procurement,
stores as well as finance and quality control of Fan milk Ghana, for their views
on the study. The questionnaire technique afforded the respondents the requisite
flexibility for using their leisure time in co-operating with the study. Findings
of the study indicated that strategies such as integration of ICT, frequent review
of operational equipment, and factory lay-out, enhancing shipping mechanisms as
well as sustaining effort at building a capacity of human resource, all work together
towards enhancing the supply chain function of an organization leading to improvement
in business performance and gaining competitive advantage to withstand industry
Keywords: Supply chain, Supplier development, competitive advantage,
business performance and Value chain.
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