Leveraging on Supply Chain and Supplier Development, towards Business Performance and Competitive Advantage in a Global Organization: The Case of Fan Milk Ghana

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DOI: 10.21522/TIJMG.2015.SE.19.02.Art019

Authors : Atta Egyir Fyn Mends jnr


The study examined how multinational companies, operating in developing countries, can leverage on supply chain and supplier development to improve upon their business performance as well as gain competitive advantage at the global market place. The search light was on the operations of Fan milk Ghana, a subsidiary of Swiss delicacy multinational company, operating in the African sub-region. Among the specific objectives of the study, are to examine the factors that enhance supply chain and supply development management in addition to identify strategies for enhancing performance and gaining competitive advantage in the global business place. In conducting the study purposive sampling technique was employed in selecting key officials of the marketing, procurement, stores as well as finance and quality control of Fan milk Ghana, for their views on the study. The questionnaire technique afforded the respondents the requisite flexibility for using their leisure time in co-operating with the study. Findings of the study indicated that strategies such as integration of ICT, frequent review of operational equipment, and factory lay-out, enhancing shipping mechanisms as well as sustaining effort at building a capacity of human resource, all work together towards enhancing the supply chain function of an organization leading to improvement in business performance and gaining competitive advantage to withstand industry competition.

Keywords: Supply chain, Supplier development, competitive advantage, business performance and Value chain.


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