Towards Designing Attractive Packages for Processed Plantain Chips in Ghana: The Consumers Prospective
Abstract:
Packaging has a crucial role to attract
consumer, force them to choose the product and act as a brand communication vehicle.
Growth centres for packaging are shifting, with Africa destined to surpass India
and China as its population grows, says World Packaging Organization (WPO) President
Tom Schneider.
Africa has the most arable land suited
to farming of any continent, meaning that with the right packaging and supply chain
knowledge, and achieving population forecasts for 2050, African countries should
be able to export across the globe.
The point of focus is how to identify
the elements of a package design that affect consumer’s perceptions about products
and brand such as plantain chips.
In this study, data was collected through
questionnaires that covered areas such general perception on packaging features
specific to plantain chips packages which included size, labelling, colour, shape,
material, price, and environmental degradation. The research seeks to identify the
ideal features of a package for plantain chips processed in Ghana from the viewpoints
of its consumers. This is to enable packaging designers incorporate these features
in their designs with the view of creating cost effective packages for plantain
chips in Ghana.
The research findings identified size,
labelling, colour, shape, material, price, and environmental degradation effects
as key features manufacturers and packaging designers are to take into consideration
in creating packaging designs for plantain chips.
Key words: Packaging, Plantain chips, Design,
Processing
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