Towards Designing Attractive Packages for Processed Plantain Chips in Ghana: The Consumers Prospective

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DOI: 10.21522/TIJMG.2015.SE.19.02.Art026

Authors : Elijah Afeliga

Abstract:

Packaging has a crucial role to attract consumer, force them to choose the product and act as a brand communication vehicle. Growth centres for packaging are shifting, with Africa destined to surpass India and China as its population grows, says World Packaging Organization (WPO) President Tom Schneider.

Africa has the most arable land suited to farming of any continent, meaning that with the right packaging and supply chain knowledge, and achieving population forecasts for 2050, African countries should be able to export across the globe.

The point of focus is how to identify the elements of a package design that affect consumer’s perceptions about products and brand such as plantain chips.

In this study, data was collected through questionnaires that covered areas such general perception on packaging features specific to plantain chips packages which included size, labelling, colour, shape, material, price, and environmental degradation. The research seeks to identify the ideal features of a package for plantain chips processed in Ghana from the viewpoints of its consumers. This is to enable packaging designers incorporate these features in their designs with the view of creating cost effective packages for plantain chips in Ghana.

The research findings identified size, labelling, colour, shape, material, price, and environmental degradation effects as key features manufacturers and packaging designers are to take into consideration in creating packaging designs for plantain chips.

Key words: Packaging, Plantain chips, Design, Processing

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