is critical to the success of every organization. It addresses means of achieving
desired goals and objectives. Literature review indicates that strategy formulation
is given more focus than strategy implementation. Previous studies have shown that
strategies fail due to poor implementation. Given the importance of strategy and
its execution, it is imperative that the Eswatini Cotton Board identifies challenges
that impede strategy implementation. This study investigates strategy implementation
challenges at the Eswatini Cotton Board with an aim of
recommendations on how to overcome the identified challenges. Qualitative research
method was adopted in conducting the study. The target population included senior
management and board members of the Eswatini Cotton Board who were familiar with
strategy formulation and implementation. Ten interviewers were selected using purposive
sampling technique. Primary data was collected using a semi structured interview
schedule and analyzed by means of a thematic analysis. The findings indicate that
poor management, lack of financial resources and poor coordination of activities
are the key factors that hinder strategy implementation. The study recommends education
and training, development of resource mobilization strategies, alignment of the
organizations structure and effective communication.
Keywords: Strategy implementation,
Eswatini Cotton Board, Challenges, strategy implementation.
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