Leveraging information Communication Technology for Crop Marketing in Northern Province of Zambia
The article focuses on
leveraging Information Communication Technology (ICT) for crop marketing in the
Northern Province of Zambia. Government’s investment in the use of ICT is often
inspired by its potential to realise benefits in trade innovations. Recent
developments in the field of global information flow have led to a renewed
interest in the study of ICT. However, few writers have been able to draw on
any systematic research into how ICT is leveraged particularly for crop
marketing in Northern Province of Zambia. Both primary and secondary data were collected.
The total sample size was 290 while total population was 7,840, for the three
districts and six camps under study.
findings revealed that there are various challenges that stand as impediments
towards successful reaping of the fruits of ICT in crop marketing. Some of
these include high cost of units and bundles which usually expire when not
utilised within a specified period of time, lack of electricity and frequent
power outages. Subsequently, the study concludes that most of the farmers and
crop traders lacked awareness of various ICT applications accessible through
mobile phones or internet such as Zoom, Face Book and WhatsApp including their
potential contribution to crop marketing. The study recommends the need to
build crop marketing capabilities by training farmers, traders and agricultural
extension workers in ICT usage for them to tap into opportunities found therein
and as a necessary strategy for expansion of crop marketing in Zambia.
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