Leveraging information Communication Technology for Crop Marketing in Northern Province of Zambia

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DOI: 10.21522/TIJMG.2015.06.02.Art012

Authors : John Phiri


The article focuses on leveraging Information Communication Technology (ICT) for crop marketing in the Northern Province of Zambia. Government’s investment in the use of ICT is often inspired by its potential to realise benefits in trade innovations. Recent developments in the field of global information flow have led to a renewed interest in the study of ICT. However, few writers have been able to draw on any systematic research into how ICT is leveraged particularly for crop marketing in Northern Province of Zambia. Both primary and secondary data were collected. The total sample size was 290 while total population was 7,840, for the three districts and six camps under study.

The findings revealed that there are various challenges that stand as impediments towards successful reaping of the fruits of ICT in crop marketing. Some of these include high cost of units and bundles which usually expire when not utilised within a specified period of time, lack of electricity and frequent power outages. Subsequently, the study concludes that most of the farmers and crop traders lacked awareness of various ICT applications accessible through mobile phones or internet such as Zoom, Face Book and WhatsApp including their potential contribution to crop marketing. The study recommends the need to build crop marketing capabilities by training farmers, traders and agricultural extension workers in ICT usage for them to tap into opportunities found therein and as a necessary strategy for expansion of crop marketing in Zambia.


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