The Impact of Social Media on 21st Century Businesses Growth: A Case Study - Background Check International Limited, Nigeria

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DOI: 10.21522/TIJMG.2015.08.01.Art002

Authors : Alexander Kolawole Olugbodi


The advent of the internet and advancement in technology has changed the way businesses are done across the world. This advancement in technology has also resulted in the development of numerous social media platforms. With more than 4.48 billion social media users worldwide in July 2021, individuals, small businesses, and even large corporations now rely heavily on social media to promote various businesses, outsmart competitors, and grow their businesses. This study aimed to examine the impact of social media on business growth in this century and to examine to what extent social media platforms have revolutionized and transformed how businesses now market their products and services, and also to affirm the impact of these social media marketing activities on the organizations business growth. I used Background Check International Limited, Nigeria, the company wherein I am a Chief Executive Officer, as the case study for the influence of social media marketing on businesses. The study found that the impact of social media platforms on business growth is significant. Using my company as a case study, social media marketing has proven to be a better alternative to traditional marketing in all ramifications. Social media has successfully reduced the world to a small global village, enabling tremendous business growth. I also found, beyond all reasonable doubt, that social media will continue to disrupt any remaining aspect of traditional marketing that may still be surviving till day.


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