Opportunities and Constraints within the Agribusiness Industry in the Emerging Market of Ghana

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DOI: 10.21522/TIJMG.2015.08.01.Art008

Authors : Richard Asante


The purpose of the study is to conduct an empirical investigation into the important role of technology in a value-driven business process design for an emerging market. Emerging markets are characterized by low GDP because of low economic activities. However, it is full of business opportunities within its environments for prospective businesses or existing small business which wants to scale up or globalize. Moreover, many business constraints exist some are poor technological infrastructure, institutional voids, bribery and corruption, bureaucracy, and poorly trained human capital. There was a critical examination of extant studies by several scholars and researchers related to the objective of the study. The main focus of the review is to establish strong conceptual, theoretical, and empirical support for this study. These included segments that dealt with the conceptual framework review of competitive advantage and theoretical reviews of the Network Theory. Structured as the third segment is the empirical review. This entails an in-depth review of extant studies related to the three-pronged objectives, with the aim of either rejecting or accepting the underlying framework in such studies. Thematic analysis was employed for analysing the primary data collected via focus group discussion plus in-depth interviews. An in-depth examination of the responses of participants revealed that though the majority (19) of the participants agreed that emerging market has several potential and benefits, yet they indicated the existence of certain constraints mitigating increased investment in agribusiness in Ghana, as demonstrated in the excerpt.


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