Strategy Behind the Business Success of Amazon: A Case Study
The success of
any business is
on the strategy/strategies that are deployed
in the operation of such a
is a critical
of business success.
is one of
the most successful brands in the
world; the company
has been in
for over two
and has recorded
an unprecedented business
in human history.
In this research
work, the key
behind the success
of Amazon will
be extensively investigated. Given the unusual
rate of this
over the past
two decades and
their high prospect
for greater success,
it becomes imperative to investigate the
behind this tremendous business
to unveil and/or
an established business
that may not
be obvious to
many businesses. The
of this research
is mainly to
these strategies and
extend further emphasis
on the viability of such business
in order to
on the subject
Using the waterfall methodology,
the history of
the company will
be reviewed, the
memos, press releases, etc., will be
The evolvement of
the business from
its inception as
an online book
to its diversification into numerous other
lines of businesses will be reviewed
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