Abstract:

The Platelet Rich Plasma (PRP) has become a leading candidate of cosmetic industry as a revolution treatment in skin rejuvenation, anti-aging therapies, and hair restoration. In light of this, the business potential of PRP in the cosmetic industry is explored in this thesis from a market trend, consumer perception and strategic opportunities perspective. Considering it is minimal invasive procedure based on autologous growth factors it became very popular since it is efficient and natural way of enhancing aesthetics. The research looks at PRP treatments becoming of greater need to fill this increasing demand as a result of people preferring non-surgical cosmetic procedures and regenerative medicine advances. It also studies consumers attitude to PRP such as attitude in PRP factor, accept, trust and willing to pay for such treatment. Moreover, the study highlights important market drivers, market challenges and opportunities to new and existing businesses introducing or targeting PRP market. The research presents strategic recommendations for integrators, by reviewing industry reports, consumer surveys and expert insights while using it as a basis to provide insights for stakeholders such as dermatologists, aesthetic clinics as well as investors. Results indicate that PRP’s market growth is due to increasing disposable incomes, technological developments, and moving toward personalized beauty solutions. However, regulatory considerations and the challenges of establishing standards are barriers to adoption of it. This research provides useful information about the commercial viability of PRP, which helps businesses in better positioning themselves for profitable business in a sustainable manner.

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