Abstract:

This paper examines three strategic tools used by organizations globally. This examination would be a theoretical diagnostic perspective in analyzing these strategic planning tools. The three strategic tools that would be investigated are SWOT analysis, PESTEL analysis, Porters 5 forces. These strategic planning tools play an important role in the fields of strategic planning, assessing the business environment, mitigating risks, assessing external and internal factors, developing strategies, analyse the competitive industry, profitability. These three pivotal strategic marketing and business analytical tools, each of these offers an exceptional perspective for assessing internal capabilities, and external environments factors, business dynamics, and marketing strategies. SWOT analysis presents a systematic method for recognizing strengths, weaknesses, opportunities, and threats, fundamental for strategic decision-making. The PESTEL analysis proposal several insights into macro-environmental factors, these include political, economic, social, technological, environmental, and legal that heavily influence an organization. Porter’s Five Forces model investigates the competitive forces within an industry, emphasizing impending threats and market attractiveness. By incorporating these frameworks, businesses can enhance they, competitive positioning, strategic planning and market responsiveness in a progressively complex business landscape. These insights from the study would be critical for firms aiming to enhance they organizations using these strategi tools. This study analysed, accessed, and synthesized the SWOT, PESTEL, Porters five forces literature, acknowledging for new theoretical perspectives and frameworks to surface.

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