This research looks at the work of David W. Conklin, the
editor of Ivey Business Journal. The purpose of this article was to therefore
understand the concept of the global business environment. Through showing the
continuous changes in the global business environment, the article review
highlights the importance of international management in order to survive and
grow in the international market. The article has further managed to critically
review the article by David W. Conklin in terms of its structure, accuracy stability
and validity. The goal is to provide knowledge to the public on the global
business environment whilst teaching individuals on how
to analytically review an article.
David W. Conklin. (July/August 2011). The Global Environment of Business: New
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