The issue of changing cultural values
and grassroots transformation is the concern of every Nigerian, and as such, grassroots
communities should embrace change. Some people refuse to embrace change for so many
reasons. This could be due to the complexity of values and beliefs which are prevailing
in a society. This forms the basis for justifying people’s actions which are termed
ideologies. Ideology is a crucial device for the sustenance of the community as
it has the capacity to shape how community people perceive and interact with society
about grassroots transformation. Hence a society without a clear-cut development
ideology or agenda risks stagnation. It is on this assumption that this article
suggests that Nigeria should embrace cultural change for transformation at the grassroots
for national and global benefits. Against this background, the article examines
the cultural value and the transformation of people at the grassroots with a view
to understanding how changes in cultural values will affect transformation at the
grassroots in Nigerian communities. Based on this, the article believes that there
is a connection between changing cultural values and grassroots transformation capable
of avoiding stagnation and enhancing innovation; increasing understanding, improve
productivity, community services and socio-economic activities. The article recommends
the provision of acculturation to keep up with emerging global demands and survive
future uncertainties. We need to change what is termed “normal and acceptable”
and educate people to master our environments and acquire new skills from other
societies for innovation to enhance a higher standard of living and growth at the
 Pappas, S. and McKelvie
(2021). What is culture. Dec 15, www.Livescience.com.
 Baran, S. (2002).
Introduction to mass communication. Media literacy and culture (2nd ed.). New York,
NY: McGraw Hill Higher Education.
 Asemah. E. S. Ekhareafo,
D. & Olaniran, S. (2013). Nigeria’s core values and the use of social media
to promote cultural values. International Journal of Information and communication
technology education: an official publication or the Information Resources Management
Association. Vol. 9, No. 4: 58- 69.
 YWEE, (2019) The effect
of social media on our cultural values. https://smum.com/the-effect-of-social-media-on-our-cultural-values. Muhammed K. & Aremu. F. (2021). Cultural
values: Shifting or tumbling? Nigerian Tribune. 19 September. https://tribuneonline.com
 Uzorka, M. L. &
Deekor, L. (2013). Changing cultural values and political development in Nigeria.
Research on humanities and social science. Online. Vol. 3. No. 20.
 Oyira, E. Duke, E.U.
Essien, N. & Onoyom, A. E. (2015). Changing the opinions, beliefs, and attitudes
of the Efiks, Quas and Efuts of Calabar Manuciplality towards the practice of female
circumcision. Journal of Hospital Administration. Vol. 4 No. 3 DOI:10.5430/jha.
 Cole, N. L. (2020).
“Understanding acculturation and why it happens.” ThoughtCo, Dec. 30.
 Karem. (2017). Social
media effects on our culture. https://sites.chapman.edu/2016s-eng103-akali100/2016/11/28/social-media-effects-on-our-culture/
 Oruka, H.O. (1982).
Ideology and Culture: The African Experience. Journal of Eastern African Research
& Development. Vol. 12. www.jstor.org/stable/24355715
 Henley, M. (2018).
A road map grassroots digital transformation. https://cmswire.com Retrieved: 2nd