Abstract:Face masks have been an essential part of Personal Protective Equipment (PPE). Protective masks are pieces of kit or equipment worn on the head and face to afford protection to the wearer. They are usually worn for providing a supply of air or filtering the outside air (respirators and dust masks). In the past two years while coping with the pandemic, one of the most significant changes that have been part of our wardrobes is a face mask. The Covid-19 pandemic disrupted our normal to give rise to a post-pandemic new normal where the focus has shifted to multi-functional clothing that provides a multidimensional experience to the wearer. Safety, functionality, comfort and aesthetics are at the core of this fashion. However, what continues through the pandemic as well is the ability to communicate visually. Thus, making fashion as a major contributor towards the perception and interpretation of identities. With this as the base, the authors studied the semiotic discourse in perceiving a community’s identity in the times of pandemic with respect to performance clothing. The authors conducted an in-depth qualitative analysis of workers using a questionnaire based on a Likert scale and open-ended questions from process industries and Original Equipment Manufacturers (n=50) of Northern and Western India to explore creating mask designs to communicate their work identities. The face masks were designed, which not only help protect against covid-19 and the work hazards but also projected the area and potential hazards of the job profile for better compliance in the workers.
Wise, H., 2020, When Life
Felt Normal: Your Pre-Pandemic Moments. [online] Nytimes.com. Available at:
[Accessed 7 October 2021].
Green, R., 2020, Face
masks: the newest form of self-expression. [online] Palatinate. Available at: https://www.palatinate.org.uk/face-masks-the-newest-form-of-self-expression/
[Accessed 3 September 2021].
Ramesh, A., 2020, The Evolution
of Face Masks. [online] Maskela. Available at: https://www.maskela.com/blogs/news/the-evolution-of-face-masks
[Accessed 8 September 2021].
Spooner, J. L. 1967, History
of surgical face masks: the myths, the masks, and the men and women behind them,
AORN J , 5, 76-80.
Byrne, J.P., 2006, Daily
life during the Black Death, Greenwood Publishing Group.
Ruisinger, M. M., 2020, The
“Plague Doctor's Mask” in the German Museum for the History of Medicine, Ingolstadt.
NTM Zeitschrift für Geschichte der Wissenschaften, Technik und Medizin, 28, 235–252.
George H. W., 1919, Droplet
Infection and its Prevention by the Face Mask, The Journal of Infectious
Diseases, 24(3), 218–230, https://doi.org/10.1093/infdis/24.3.218.
Spinney, L., 2017, Pale
rider: The Spanish flu of 1918 and how it changed the world. Public Affairs.
Barthes, R., 2013, The
Language of Fashion. Bloomsbury Academic.
Baldwin, J., 2013, Intercultural
Communication for Everyday Life. Wiley-Blackwell.
Goodenough, W.H., 1965, Rethinking
status and role. The relevance of models for social anthropology,1-14.
Muhaimin, A. 2014, OSHA takes
the initiative on hazard communication: Anti Corrosion methods and materials, Vol
Smith, T., DeJoy, D., 2014,
Safety climate, safety behaviors and line-of-duty injuries in the fire service.
International Journal of Emergency Services, 3(1), 49- 64.
McCann, J., 2005, End-user
based design of innovative smart clothing. Wales: University of Wales Newport.